Say It With Me Now: 'Twenty Twelve'

Back in the early days of 2010, I endorsed the idea of referring to the year as "twenty ten" (rather than "two thousand ten") because it saved time.

But I didn't really practice what I preached. I found myself saying "two thousand..." more often than not in 2010 and 2011. And there are lots of other people hanging on to this mannerism, even though it results in more syllables and wasted productivity.

I think 2012 is going to be different.

I was speaking to a person in the TV business, and he said he was on board with the "twenty" approach for the first time. Why? Because "twenty twelve" rolls off the tongue.

It's alliterative. So finally the forces of poetry and economy are on the same side.

There's no resisting it, people.